So, what is personal branding and why is it important for freelancers?
Personal branding is the act of managing how a person wants to be perceived.
let’s try something, what is the first thing that comes to your mind when your hear names like Neil Patel, Jeff Bullas, Bill Gates, Oprah Winfery, Chelsea Clinton … These are men and women who have built a business brand as well as a personal brand.
One important benefit of personal branding for freelancers is that it helps to build trust: A good personal brand can increase trust and improve the reputation of a freelancer. People only do business with people they trust.
Personal Branding is the sum total of all the experiences people have when they interact with you, helping people understand who you are, what you do and what your values are.
Personal Branding can help to increase trust and position you as a true professional and increase your chances of winning your next job application.
#3 keys to personal branding;
Be more educational in your marketing efforts, it’s about letting people know the value of what you have to offer.
Ensure that all your content has the 3V’s of Authority;
Value – Is your content valuable to your followers and readers?
Values – Are your values reflected in your content?
Voice – Does your content sound like you?
Building an online identity is important is an important part of improving your personal brand, when people search you on google what will they find? are your social media accounts optimized to build your brand?
Social Media Checklist for building a personal branding;
- Do you have a clear profile picture across all social media channels?
- Do you have a bio that communicates what you do?
- Do you have contact information on your social media channels?
- Do you post useful content that reflects what you do?
- Have you linked all social media accounts?
Who you are aside what you do is also important, add your interests.
Your style refers to your personality, photos, logo, content, e.t.c
Are you consistent with your style?
The more you build the brand called you, the more you are trusted by potential clients.
Growing your personal brand starts by defining your area of expertise, find your niche and position yourself as an authority in that niche, checking for feedback is very important in finding your niche. Focus on what you truly enjoy and declare your professional intention. Build a network for your brand with people who share common values.
Do you have any personal branding tips? feel free to share it with us.